researchers to do, or any of us who want to 
understand what’s going on, is he allows us a 
context in which we can make sense of a lot of 
individual little observations. It’s very difficult to 
prove McLuhan definitively right or wrong. I think 
now we know because events have moved along, 
that he can’t be rejected as utterly wrong, I think 
this would be to misread most of the evidence of 
current developments.